Survey tables you can explore, not just read

Most market research studies end with the same thing: an Excel tab book with hundreds of tabs, fixed cuts, and significance letters you have to decode. Getting the answer you need means scrolling, cross-referencing and emailing the data team for “one more cut”.

This portfolio piece shows a different approach. Below is a complete set of tables for an attitudes, trial and usage (ATU) study. It is a single file that opens in your browser, and you can search it, cut it, chart it and export from it yourself.